FREE SHIPPING ACROSS INDIA
THE LUXURY OF BETTER COTTON.
240 GSM PREMIUM LOOPKNIT COTTON
100% Super Combed Cotton
A substantial, structured weight with an exceptionally soft hand-feel.
Bio-washed for a smooth, refined finish and engineered for lasting shape, colour, and comfort.
Heavyweight. Refined. Effortlessly premium.
Resists fading · shrinking · pilling
Inspiration behind the design:
Inspiration — Sugar Riot
Sugar Riot is inspired by the idea of mixing sweetness with rebellion—a playful, colorful take on the attitude of people who refuse to fit into the expected mold.
The dripping candy-like typography, mischievous foxes, hearts, stars, candy, and graffiti marks create a world that feels young, chaotic, playful, and unapologetic. The two graphics tell different sides of the same attitude: “Sugar Rush Riot” brings the bold, energetic side, while “Sugar Coated Trouble” represents the sweet-looking but trouble-making side.
The Loserz Connection
At the heart of Loserz, the design represents the idea that being a “loser” isn't about losing—it's about refusing to play by someone else's rules.
The foxes become the visual characters of that mindset: clever, mischievous and unpredictable. They don't try to look perfect or conventional. Instead, they embrace their flaws, chaos and individuality.
Sugar Riot = Sweet on the outside. Rebellious underneath.
Models in White: Male (5'8") wears size L, Male (5'6") wears size M
| Color |
White, Olive Drab + Light Rose |
|---|---|
| Men |
XS, S, M, L, XL, XXL |
| Women |
XS, S, M, L, XL, XXl |